January 17, 2006
MarkBernstein.org
 
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Blogging

Tony Maw, chef of Boston's ever-so-hot Craigie Street Bistro, has just started a "monthly blog".

A monthly blog is a bad idea. The point of a weblog is constant renewal, which attracts constant attention. In his first article, Maw lists nine or ten of his favorite cookbooks; instead of serving them all on a platter, Maw could have doled them out across nine posts. That would be just as interesting, and the email generated by early posts -- and remarks from diners -- could easily feed into subsequent writing. I'd also love to hear occasional news from the kitchen: the arrival of notable produce, or the way the crew handled an unexpected crisis.

This detail of execution aside, it's a promising start. Maw should meet Heidi Swamson from 101Cookbooks!