Passages
In Wired, Phillip Torone covers a new rite of passage: unpacking your iMac. (Thanks, Gulker)
Resembling a tea ceremony, the unpacking of a new iMac has taken on some distinctly ritualistic touches: The iMac arrives in the mail. People are invited over. They gather around the boxed computer in the center of the room. Drinks are poured, lights lowered, candles lit. And while the new machine is unwrapped, someone takes pictures to post on the Web.