March 4, 2002
MarkBernstein.org
 
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Rules for Revolutionaries

by Guy Kawasaki

"Create like a god, command like a king, work like a slave": the inventor of product evangelism examines how entrepreneurs and crusaders inspire followers and avoid the swamps that sap revolutions of their momentum. This breezy, fluffy book -- the very model of a business-category best-seller -- is intriguing and occasionally informative, but the central point is Kawasaki himself: dynamic, irreverent, inspiring, and unstoppable. (More in books....)