April 12, 2002
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Currency of the Web

Jill Walker says links are the currency of the Web, and Google seems to agree.

"Everybody needs money. That's why they call it money." -- Mamet

Personally, I think audience is the currency of the Web, and links are they way we get an audience. After all, a kroner is a kroner wherever it is, while a link from a serious and widely-read weblog is worth more than a link from (say) a geocities home page that's been untouched since 1998.