April 25, 2006
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Kawasaki on blog marketing

Guy Kawasaki writes about weblog marketing -- about launching and building traffic for your weblog.

Perhaps the most interesting thing about Kawasaki's essay is to discover how much marketing his new weblog matters to him, how engaged he is in building audience. It's not obvious that this should be so. He doesn't really need the pulpit: he's got one in his work, and he's got another in his books. I The money traffic brings can't really be decisive; there's always another deal to make, a keynote to give, a client to advise.

Why does Kawasaki care so much about marketing his blog? Perhaps because marketing is what he does. He markets it well, because the work is its own reward. Good for him.