I've received six or more spam or quasi-spam ads for Mel Gibson's Passion, or tie-ins trying to leverage it. Including ads from Amazon and PalmGear .
One reason I noticed is that it's so rare to see spam that has any chance of succeeding. Almost all spam seems to advertise offers that only a fool would accept; why wouldn't spammers occasionally advertise something that you might possibly want to buy?
That's one reason the Passion spam is surprising: I probably won't see Passion, but it's not as impossible as half the spam suggestions I receive. Passion sounds too violent for me. Ebert, who liked it, writes:
The movie is 126 minutes long, and I would guess that at least 100 of those minutes, maybe more, are concerned specifically and graphically with the details of the torture and death of Jesus. This is the most violent film I have ever seen.
The experience of watching this movie sounds so unpleasant that I don't think I shall -- even though I'd like to judge for myself on the subject of the film's anti-semitism.
Still, it's not inconceivable that I'd see this movie, so it's surprising to get spam about it. Conversely, it's quite possible that people will be offended to receive ads suggesting they see it, which makes one wonder what Palm and Amazon were thinking.