January 18, 2006
MarkBernstein.org
 

On the Impossibility of Blogging

Kent Newsome speculates on why it's impossible to build a new blog in 2006.

The very large majority of the most successful blogs out there have one of three things working in their favor.

1. They got there first and filled an empty space...

2. They have a unique platform that almost guarantees them an audience. If you are the representative of a larger company, especially one that is a player in the blogosphere, your audience comes pre-packaged...

3. They get help from other established bloggers...