September 16, 2005
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New Yorker

The New Yorker has announced they're going to sell an 8-DVD collection of the complete 80-year run, through February 2005. It costs $100 ($63 from Amazon ).

It seems to me that this is the perfect price point -- enough money to make selling the product worthwhile, but low enough that real people will want their own copy. Getting the price right is hard: the OED and CD, from example, seems never to have gotten it right.