September 25, 2007
MarkBernstein.org
 
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Unlimited Internet Might Not Be Right After All

One of the key things about the iPhone design is that you have to get the Internet package, and there's only one Internet package: unlimited. So, you don't worry about connect time, you don't worry about using up your quota. It's just there.

Tim Bray offers a fascinatingly contrarian perspective, suggesting that in the long run we'll all be better off with some kind of metered service.

Once the telco has your money they really want you on the network as little as possible; there’s no incentive to make it run faster or have better apps or lure you into using it more.

One thing seems very clear from the iPhone launch: telephone companies make awkward partners to customer-centered vendors. Every time there's news about the iPhone, Apple is out there to reassure people and invite them into the store, and ATT is out there urging the customers to go away and leave them alone.