April 12, 2006
MarkBernstein.org
 
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Supporters

37 Signals describes the overblown rhetoric people often use when writing for support, or to request new software features.

Every feature that’s missing is essential, a must-have, and the fact that it’s missing is killing someone. Yet the #1 thing that people like about our software is how simple it is.

People expect that they'll be ignored unless they shout.