A coffee-table book of new media theory, this elegant volume features gorgeous, full-bleed, edgy translucent spreads depicting the varieties of new media experience. The texts are largely captions; they avoid the simplicity of How-To, they avoid self-consciousness, but they also avoid self-awareness. The imagery is stunning, thoughtful, and inspiring. Perhaps that's the point: it's not a text, it's an experience. My first impression was that Shedroff (or his staff) had invested immense effort in the book design, but on further review this makes sense: the design is the book.